Matikem: From natural resources to house decoration: Mäder Group supports its partner customers by bio-based innovation

From Natural Resources to House Decoration: Mäder Group supports its partner customers by bio-based innovation

The global economic and consumption mode evolution lead to a more intensive concern about environmental care and eco-friendly behavior of individuals and market players.
Decorative paint market, as the other consumption good markets, is also affected by this new trend and by the changes in the key determining factor in purchase decisions.
In this context, Mäder Colors, the decorative paint division of the Mäder Group, put as a cornerstone of its strategy and in its innovation process and product development the environmental protection.
One of the main project, on line with this general orientation, is a new generation of bio-based paint ranges for professional paint and also DIY, co-developed with Mäder Colors partner customers.